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St. Moritz Design Summit

St. Moritz Design Summit – 2000-2007

In 1999, as a result of an initiative by Köbi Gantenbein, chief editor of the magazine Hochpaterre, we were invited to St. Moritz (Switzerland) to talk with local officials from the culture and tourism departments about the establishment of a new design event. We proposed to invite important international design professionals to come to St. Moritz for three days each year before Christmas in order to discuss essential new design perspectives. We suggested, however, doing this without an audience because, otherwise, these kinds of discussions tend to turn into marketing events. The St. Moritz officials loved the idea and, starting in 2000, the St. Moritz Design Summit took place for the first time (followed by seven more editions) in the exclusive Suvretta House. To secure the summit’s financing, Michael Erlhoff (who, in 1991, together with British American Tobacco/BAT had founded the Raymond Loewy Foundation for the promotion of design) was able to get BAT, and thus the foundation, on board to support the project. And so we invited 30 excellent design experts each year to …