All posts filed under: UB

Robert Franken to Speak at the iGDA Awards Ceremony

We are thrilled to announce that Robert Franken will be speaking at the awards ceremony for the international Gender Design Award /iGDA, taking place on 8 November 2018 at the Cologne Museum of Applied Arts. Robert Franken is a consultant who helps businesses with issues related to positioning, strategy and digital transformation. He is very passionate about diversity and gender equality and, among other things, he has founded the Male Feminists Europe platform. He is a member of the advisory board of PANDA, the competition for female executives, and he is one of four honorary ambassadors for He For She Germany. iphigenia.genderdesign.org Press contact: Prof. Dr. Uta Brandes, brandes@genderdesign.org

Uta Brandes: Gender Design – Streifzüge zwischen Theorie und Empirie

Uta Brandes (2017): Gender Design – Streifzüge zwischen Theorie und Empirie BIRD / Birkhäuser German, some parts in English http://bit.ly/2EKuwqV Thinking about gender in terms of social construction has been state-of-the-art in many scientific fields for decades. Design, however, is still largely blind to the consideration of gender. This is remarkable because design defines everyday life, always and everywhere, and thus also defines the subjects acting in everyday life: the interaction between people and things is always gendered. This is the first book to treat the essential questions of gender in design, both in theory and in practice. It discusses the fundamental necessity of including gender in the design process and it introduces examples of corresponding design (research) projects. Uta Brandes was the first professor, who, until recently, explicitly taught Gender & Design at the Köln International School of Design. She advises companies in gender & design questions, she is co-founder and president of the international Gender Design Network (iGDN) and she supervises many projects, in particular in Hong Kong, China and Japan.

Non-Intentional Design

Michael Erlhoff & Uta Brandes (2006): Non-Intentional Design http://amzn.to/2HBfCov English Design must embrace misunderstandings, mistakes and the so-called ‘misuse’ of its products as a source of innovation and an expression of cultural diversity. A photo book documenting everyday situations where the products of design are used in ways not initially intended by their creators.

Design by Use. The Everyday Metamorphosis of Things

This publication explores and analyses a very special kind of design: the phenomenon, as normal as it is wonderful, that people with no formal training in design take things that have been designed and reuse them, convert them to new uses, in short, ‘misuse’ them in the very best sense of the word. Non-intentional design (NID) happens every day, in every area of life, in every part of the world. Redesign through reuse makes things multifunctional and intelligently combines them to generate new functions. It is often reversible, resource-friendly, improvisational, innovative, and economical. It can become a source of inspiration for design, provided professional designers take notice of what actually happens to their products when they are used.

iphiGenia Gender Design Award 2018: Call for Entries

As of now, the international Gender Design Network/iGDN will be accepting entries for the iphiGenia Gender Design Award 2018. Entries will be accepted from all areas of design: product design, typography, orientation systems, public design, lighting design, new digital and media developments, fashion design, exhibition design, service design etc. But also innovative design and advertising campaigns as well as research projects are eligible – the only essential prerequisite is that all entries must clearly be characterised by gender-sensitive design. The award is as important for society as it is for the intelligent development of design itself. It saw its first, very successful edition in 2017, with the New-York-based company Thinx and the Mindshare Denmark agency from Copenhagen as the winners in the award’s two categories: The iphiGenia Gender Design Award Evolution is given to established or young companies, agencies or other initiatives that explicitly support the cause of gender-sensitive design and whose work unites an all-embracing, convincing approach to this issue with excellence in design and execution. The iphiGenia Gender Design Award Revolution recognises an …

Uta Brandes: “Gendered Spaces. On the Relevance of Gender in Design”, lecture, 13th June 2018, Technical University of Dortmund (Germany)

The point is to finally acknowledge that the category of gender is also important in the context of design: every product, sign and service we encounter in everyday life, be it by necessity or by choice, will always speak to us also in a gendered way. In our culture, in all areas of our everyday life and all the time, we are shaped by projections of femininity and masculinity. Our everyday life is full of designed artefacts and spaces, of which gender is a part as an essential constitutive and reactive element. Gender clichés and preconceptions may have become more subtle and, at times, less obvious in western societies today, but they have, by no means, been overcome. Using examples from history and from design projects, my lecture will “roam” around categories such as privacy and the public realm and their specific (in)accessibility from a gender perspective: the flâneur and the passante, the phenomenon of waiting in public spaces; hotels and office desks, and, finally, the handbag as a typically female-connoted, contradictory ‘space’ between intimacy …